Wild Babs' Story
Wild Babs™ is a gluten free wild rice snack line, packaged in the wild colors that reflect my energy and passion for maintaining a healthy well-being. I am always on-the-go and crave snacks with bold tastes, light and crunchy textures, healthy fats, and good carbs. My innovative line of Wild Babs Coco-Noms™ have all these qualities, plus they provide a substantial energy boost any time throughout the day.
After two years of physically demanding labor to commercialize my recipe formulas, working insane hours, and managing multiple consultants, all the while operating my existing specialty food business, Wild Babs Coco-Noms were born. I hope you love them!
Wild Babs is the energy-boosting snack you can feel great about eating! Wild Babs Coco-Noms are made with coconut and the ancient grains sorghum and wild rice. The four delicious flavor choices include Fruit Smoothie, Chocolate Chip Macaroon, Peanut Butter Cup, and Pad Thai. My favorite is the Peanut Butter Cup!
A member of the Research Chef Association since 2013, I’m a research and development chef and culinary innovator of rice-based products for the ingredient market. Over the years, I have been pioneering wild rice crisps while creating numerous product ideas for some of the biggest food brands. This work inspired me to create a line of healthy wild rice-based snacks.
An easy grab ‘n go option, Wild Babs Coco-Noms come in a portable resealable pouch that’s perfect for snacking at your desk or for stashing in a backpack. Enjoy Coco-Noms right out of the bag or sprinkle them on yogurt or ice cream. Nom as you see fit!
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Barbara D. Mattaliano is a food entrepreneur, co-founder of Goose Valley Natural Foods, founder of the Wild Babs brand, and creator of the Coco-Noms Ancient Grain Clusters snack line. For the past decade, she’s been marketing and selling specialty rice, while helping chefs and food manufacturers create menu items and food products. Early in her career, she worked with two youth organizations including Discovering Justice, educating the city's youth about the justice system and civic responsibility and Do Something, one of the largest organizations in the country for teens and social change.
Beyond her passion for cooking, fitness, and travel, she’s motivated by the desire to inspire, educate, and empower young people to be healthy, active, and entrepreneurial. You’ll find Babs around retailers in the NYC area demoing her Coco-Noms, driving excitement in the market, and appealing to consumers’ growing preference for healthy better-for-you snacks that taste delicious. Babs holds a B.S. in Education from Boston University and M.A. in Education from Lesley University. She currently resides in New York City.